Built By Will logo
Will coaching a dumbbell row in the gym
Body 01 · Mind 02 · Life 03

Built By Will / Est. now

You’re not born strong.
You’re built.

I’m Will. I’ll help you build strength, move with confidence and progress on solid foundations — with an understanding that your mental wellbeing matters too.

Start building Meet Will

01 / The meaning

Built by Will.

Built by willpower.

Built by discipline.

Built by adversity.

Built by showing up.

What will you
be built by?

For me, Built By Will is personal. It’s my name, but it’s also the will to keep going, change and rebuild. My difficult days, setbacks and small decisions have shaped how I coach — not a perfect body or a flawless routine.

02 / My story

Will smiling in the gym

This is lived experience

I’ve had to rebuild my own strength, movement and confidence. That experience stays with me when I coach.

The work
you don’t
see matters.

My journey hasn’t been straightforward. From struggling at school and living with OCD, anxiety and depression to discovering fitness, suffering a serious injury and going through depression at my lowest point, and learning to move again, everything I’ve experienced has shaped the coach I am today.

01

The start

02

The struggle

03

The shift

04

The build

Read my story

03 / The build

One human.
Three systems.

I care about your physical performance, but I also recognise the person behind the goal. How you move, how you feel and how training fits into your life all matter.

01

Body

MovementStrengthFitnessNutrition
02

Mind

Mental healthResilienceConfidenceSelf-belief
03

Life

HabitsConsistencyPurposeConnection
Explore the build

04 / The platform

Your build.
In your pocket.

I’m building towards digital coaching that brings your workouts, calorie targets, check-ins, progress photos and daily plans together. This is an early preview, not a live coaching service yet.

Built By Will Platform — Coming soon

Today

Day 24

4/5
Train01
Move02
Reset03
Reflect04

Current streak

18

days

This week

Training80%
Movement90%
Mindset74%
Recovery62%

The daily build

Small work.
Every day.

01

Body

20 minute movement

02

Mind

5 minute reset

03

Life

Do the thing you’ve been avoiding

05 / Challenges

Pick your next build.

Will leading a lunge session with a group
011:1 coaching

Strength & Performance

Will coaching a member at the dumbbell rack
02Running coaching

Running Performance

Will coaching a group session
036-week block

Build Bootcamp

See all challenges
Will leading a group through movement

06 / Community

Built
together.

I want you to feel welcome, whatever your ability or experience. We can train alongside others and support each other without comparing our progress. Your starting point and your story matter.

07 / The build journal

Ideas for the days
motivation doesn’t show.

I’ll share what I’ve learned about training, rebuilding and the person behind the goal. Honest conversations and practical ideas, grounded in my experience.

Mindset

Showing up counts

Coaching

Strength is supported

My story

Why I built Built By Will

What I’m building towards

Building
something bigger.

My long-term ambition is to create a dedicated strength, performance and sports rehabilitation-focused centre. A place where people can develop their physical capabilities while recognising the importance of their mental wellbeing too.

I want to bring together what I’ve learned through my own experiences and from the professionals I’ve worked alongside, with a focus on movement, performance, recovery and staying active for the long term.

This is a future ambition, not an existing facility or a clinical service I currently provide. Everything I’m doing now is part of building towards that vision, and I’m excited about what comes next.

Coaching a group movement session

“I’ve spent much of my life learning what the body is capable of, but some of the biggest lessons I’ve learned have come from the times when my body couldn’t do what I wanted it to. Those experiences have shaped the way I coach today. For me, it’s about more than building strength. It’s about understanding the person, getting the foundations right and helping you move forward with confidence.”